CLIENT: Cadillac

SCOPE: Evergreen Content 2024

ROLE: Senior Producer 

A large-scale production across Miami and Vancouver for Cadillac's 2025 evergreen campaign. The project combined still photography, live-action driving footage, and virtual production, using AI-generated environments projected on an LED volume to extend the real-world locations seamlessly. Featured vehicles included the Escalade, LYRIQ, OPTIQ, and VISTIQ.

To create seamless interior driving shots, we developed AI-generated video backplates for the LED volume, perfectly matching our exterior locations with consistent lighting and color throughout the day. This marked one of the first commercial productions to use AI in this way, pioneering a new virtual production workflow in 2025.

Director: Wes Walker