Hi there! I’m Fernanda,

 a producer with a flair for the extraordinary.

Born and raised in the vibrant heart of Mexico City, Fernanda now calls the bustling streets of New York City her home. Bilingual in English and Spanish, she seamlessly navigates between languages, enhancing communication and collaboration within diverse teams.

Throughout her professional journey, she has had the opportunity to delve into diverse projects ranging from film production and project management to Generative AI testing, video and animation post-production, working as an assistant director, and beyond.

Operating on a global scale, she has seamlessly connected various regions of the world to form cohesive and impactful projects.

Her clients include Google, Meta, AB InBev, Mondelēz, Sanofi, AmEx, Netflix, Unilever, Adobe, HP, and many more.

Whether she is coordinating a shoot or brainstorming the next big idea, Fernanda is dedicated to fostering a positive and cooperative atmosphere.

Experience

Media.Monks | Mexico City & NYC | Integrated Producer

September 2019 - Present

  • Manage projects through all phases of production across US, LATAM, and European client teams, utilizing global, in-house talent in locations such as New York, Mexico City, Los Angeles, Amsterdam, Buenos Aires, and beyond.

  • Coordinating through different time zones, develop film treatments with multicultural teams, in addition to supervising international post-production.

  • Work closely with creative leads and clients to enhance craftsmanship while adhering to budget constraints.

  • Lead the collaboration between multiple partners in the exploration of generative AI, creating representative images based on various metrics, experiments, and research sprints.

  • In partnership with the Cannes Lions International Festival of Creativity, lead the 2024 NextUp.Monks competition, including updating the competition website, keeping all participants informed throughout, overseeing brief creation, review of submissions by internal and external jurors, and winners announcement.

  • Produce various broadcast and digital projects for Mondelēz North and Latin America, creating post-production edits, 2D and 3D animations, still photography, DCO banners, social content, and more, across multiple brands including Oreo, Tang, Philadelphia, and Halls.

  • Establish work streams across multiple projects—scope, support drafting SOWs, plan timelines and manage production tasks and budgets.

TV AZTECA (ADN40) | Producer

July 2018 - September 2019

  • Act as lead producer for over five prominent TV shows, focusing on Mexican history and culture by overseeing the comprehensive research and content investigation for each episode.

  • Arrange and coordinate logistics for the productions, including scheduling shoots, booking locations, arranging transportation, and managing production budgets.

  • Serve as a point of contact between various departments, including production, post-production, and technical teams.

  • Maintain and organize production paperwork, including contracts, permits, releases, and production reports.

  • Ensure that production runs smoothly and according to schedule by assisting with on-set operations, including coordinating talent, managing extras, and addressing any schedule issues that arise during filming.

ASO – Argos Media Group | Assistant Director

April 2018 - July 2018

  • Assistant Director in a campaign centered around soccer content, with ESPN as the primary client, and in collaboration with Los Ángeles Azules, during the lead-up to the 2018 World Cup.

  • Create and manage the shooting schedule and shot lists, coordinate with department heads, prepare call sheets, supervise the cast and crew, and ensure the cast is ready for action.

  • Supervise the cast and crew on set, providing clear instructions and support to ensure smooth operations. Address any issues or concerns that arise during production, and facilitate effective communication among team members.

Chicuarotes, Feature Film | PA

January 2018 - March 2018 | IMDb Link

  • Provide hands-on support during filming, including managing talent, running errands, and assisting with set changes to maintain efficiency and organization.

  • Assist the production team in various tasks such as coordinating schedules and managing on-set logistics.

  • Handle administrative responsibilities, including managing paperwork, organizing meetings, and ensuring timely communication between departments.

Multiple Companies | Freelance Filmmaker

April 2017 - December 2017

  • Primary client contact and project lead for the Blue Woman Pink Man campaign.

  • Still photographer and video editor for fundraising companies supporting low-income social groups in Mexico through Fundación de Apoyo a la Juventud.

  • Responsible for providing creative direction in collaboration with media and graphic designers at Luna INK Studio (Still Photography Studio).

Education:

2014 - 2017

  • Centro. Design - Film - TV - Bachelor of Films & Television with a Focus on Production & Direction and a minor in post-production.

  • Escuela activa de fotografía - Specialty: Portrait