About me,

Hi there 👋 I’m Fernanda.

Mexico-born Senior Producer & AI Solutions Manager based in NYC. I have 8+ years of experience producing commercial content, from traditional film and broadcast to cutting-edge AI productions. I've led global campaigns spanning still photography, digital content, social, 3D animation, and post-production.

More recently, I've partnered with innovation and transformation teams to redefine high-end commercial production through AI, building new production workflows and developing scalable, efficient solutions for global content creation.

Producing work for brands and partners including: Meta, Apple, Google, The Coca-Cola Company, Mondelēz International, AB InBev, General Motors, L'Oréal, American Express, Unilever, and more.

Experience

Senior Producer, AI Solutions Manager

Monks | New York | March 22- Present

  • Lead end-to-end production across AI-generated content and traditional products, including film, photography, and integrated campaigns. From planning and execution through final delivery, bringing together global teams to deliver high-quality work.

  • Connected strategy, technology, AI, and production teams to deliver scalable solutions that reduced production timelines, improved operational efficiency, and accelerated client adoption of AI-enabled workflows.

  • Lead multiple concurrent productions, serving as the primary client and agency partner while ensuring projects are delivered on time, within budget, and to the highest creative and production standards.

  • Partner with global brands as a trusted advisor, helping teams navigate digital transformation, align on goals, and solve complex business challenges.

  • In partnership with the Cannes Lions International Festival of Creativity, led the 2024 NextUp.Monks competition, overseeing website updates, participant communications, brief development, jury management, and winner selection and announcement.

Integrated Producer

‍MediaMonks | Mexico City | September 2019 - March 2022

  • Led end-to-end production for integrated campaigns across digital, social, film, content, and experiential, ensuring seamless execution from concept through final delivery.

  • Fostered collaboration across global teams, connecting creative, production, and technology disciplines to deliver integrated solutions across multiple markets.

  • Produced broadcast and digital content for Mondelēz North America and Latin America, delivering post-production, animation, photography, DCO, and social campaigns across brands including Oreo, Tang, Philadelphia, and Halls.

Producer

TV AZTECA, ADN40 | July 2018 - September 2019

  • Led production for over five prominent TV shows, focusing on Mexican history and culture, overseeing the comprehensive research and content investigation for each episode. 

  • Arranged and coordinated logistics for the productions, including scheduling shoots, booking locations, arranging transportation, and managing production budgets.

  • Served as the main point of contact between various departments, including production, post-production, and technical teams. ‍

Assistant Director

ASO, Argos Media Group | April 2018 - July 2018                                                     

  • Served as Assistant Director in a campaign centered around soccer content, with ESPN as the primary client, and in collaboration with Los Ángeles Azules, during the lead-up to the 2018 World Cup. 

  • Created and managed the shooting schedule and shot lists, coordinated with department heads, prepared call sheets, supervised the cast and crew, and ensured the cast was ready for action.

Production Assistant

Chicuarotes, Feature Film| January 2018 - March 2018

  • Assisted the production team in various tasks such as coordinating schedules and managing on-set logistics.

  • Executed administrative responsibilities, including managing paperwork, organizing meetings, and ensuring timely communication between departments.

Freelance Filmmaker & Producer

Multiple Companies | April 2017 - December 2017     

  • Primary client contact and project lead for the Blue Woman Pink Man campaign.

  • Still photographer and video editor for fundraising companies supporting low-income social groups in Mexico through Fundación de Apoyo a la Juventud.

  • Provided creative direction in collaboration with media and graphic designers at Luna INK Studio (Still Photography Studio).

Eduaction

Centro. Design -Film - TV

2014 - 2017

  • Centro. Design - Film - TV - Bachelor of Film & Television with a Focus on Production & Direction and a minor in post-production.

  • Escuela activa de fotografía - Specialty: Portrait