The Sift is a film designed to capture that eureka moment in science and technology, the instant when a discovery changes everything.
It’s part of a two-spot campaign exploring the intersection of innovation, emotion, and human curiosity, bringing to life the breakthroughs that shape the future.

As Senior Producer, my role on this project was to establish new systems of collaboration, developing timelines, workflows, and intersections that kept all teams aligned. I helped define new ways of working with emerging tools and technologies, ensuring the production adapted seamlessly to this evolving creative process.