CLIENT: Dormimundo

SCOPE: Creative Development, Production, Post-Production.

ROLE: Producer 

For Dormimundo, we created Salsa Despierta with renowned Oaxacan chef Celia Florián, a campaign inspired by Mexico's salsa culture to help people wake up after the pandemic.

As Lead Producer, I directed the project from creative development through final delivery, serving as the primary client partner while leading cross-functional creative and production teams.